Bookmaker Ballers Sportbook announced that the Puerto Rico Gaming Board of Commissioners has granted it the approval to start operating in the Caribbean country. It will be the first company with total Puerto Rican capital to offer this type of service in its territory. The operation is led by local businessman Daniel de Ontañón, former CEO of the financial services company Insigneo, while sports commentator Héctor José Torres Donato is the company's Development Director.

The leadership team, helmed by Daniel de Ontañón, a former CEO of Insigneo, a financial services company, and Héctor José Torres Donato, a recognized sports commentator, suggests a blend of financial expertise and sports industry insight. Their combined experience could potentially pave the way for innovative approaches within the sportsbook realm, possibly catering to the local market's specific preferences and needs. This development not only signifies a new player in the gaming industry but also holds promise for local expertise driving the sector's growth and evolution in Puerto Rico.

Ballers closed a deal with Sportradar to use its solutions. According to the joint press release, "Sportradar will provide its all-in-one sports betting platform to the operator. Sportsbook players will thus have access to Sportradar's betting portfolio, allowing them to bet on multiple sports."

Ballers will enter a market where Casino del Mar at Hotel La Concha already operates, which has a retail sportsbook and also operates online betting in partnership with BetMGM.

It will also compete with Casino Metro, which has a sportsbook in its casino and is associated with Caesars for online sports betting. In addition, The Stadium, WinIn's parent company, signed an agreement with IGT to operate a sportsbook in the Puerto Rican market.

The emergence of Bookmaker Ballers Sportbook in Puerto Rico introduces competition to the landscape, particularly with established entities like Casino Metro, which collaborates with Caesars for online sports betting. This competition between locally founded ventures and larger, established entities could potentially foster innovation and variety in the market, providing consumers with more choices and potentially enhancing services and offerings.